Archive for ‘Health’

May 7, 2012

Will living a Sedentary Lifestyle Reduce Longevity?

by christopherdreno

older-man-carrying-wifeDo you ever feel bad for people who have to stand up all day at work? Waiters and waitresses, retail employees, really any job having to do with manual labor, those people have it rough. They come home from work not just mentally exhausted, but physically exhausted as well. That’s not to mention the sore feet, sore necks, sore backs and the host of other possible problems to deal with after spending 8 hours of your day with nothing to hold your up but your own two feet. Having been one of the many people who have to work jobs where standing is a requirement, I have to admit I am glad to have graduated to an office job with a nice chair for me to sit in while I work.

That is, I was glad, until I read this article.

After tracking over 200 thousand Australian adults for 3 years one study found that spending 11 or more hours a day sitting down increased your chances of death by 40%.  Makes you feel less bad for those people forced to stand up, huh?

Now, I have to point out that this study found no direct link between sitting for most of the day and death, just that death and inactivity are very strongly correlated. This could just as well mean that people who are sick, or close to death are a lot more likely to be sitting than healthy people, which seems to be a reasonable assumption. Sitting down obviously isn’t bad for you, it’s just that getting up and getting some exercise can be extremely good for you, and if you don’t do that, you’re missing out. That strong a correlation between inactivity and death certainly makes me want to go out for a jog.

I think the most striking thing about this kind of study is what it means for our society as a whole.  More and more of the jobs that require manual labor and activity are disappearing and more and more technology related jobs are being created. The biggest difference between those two types of work is the change from a standing up to a sitting down position. Combine that with the fact that typing on a computer keyboard is the leading cause of carpal tunnel syndrome and I’m almost convinced these desk jobs aren’t such a good idea after all. What’s going to happen when a whole generation of people who never had to work a physically demanding job grows up? Are we going to die younger? Are all of these people typing away at computers all day going to suffer from debilitating pain in their hands? Without jobs that require it, are people going to make the effort to be physically active enough to remain healthy?

It has to make you a little jealous of our baby boomer grandparents, who are likely to live well into their 80’s. Many of them worked jobs that involved hard labor, and many of them are still healthy enough to be living on their own. Especially considering the Medical Alert technology available to them.

April 16, 2012

Is Technology Terrifying?

by Community Admin

new-flying-car-324x205

Does the New Flying Car Scare You As Much As It Scares Me?

Technology has always been something that terrified me.

Not in the way that you’re thinking. I’m not afraid to use tech. If anything, I’m the first to embrace the newest thing and to marvel at it’s implications. The world is changing faster than it ever has before in human history, and it has been a lot of fun to witness.

I often think about how incredible it must be for the oldest among us who saw the world change from a time when a horse and buggy were the primary forms of transportation to the world as it is today, where transference of information between anywhere in the world is almost instantaneous. I envy how incredible that journey must have been for them, but I’m equally as excited about my own journey and optimistic that I will see something just as incredible, if not more so. I just hope that I live to be old enough to see what the future holds.

Today I saw the video for a new flying car that could potentially be on the market in the next few years, and I am petrified by the thought.

See, technology scares me because it changes everything. The internet and the personal computer have completely changed the way the world communicates, and we will never be able to go back to the way it was before. Could a flying car do the same thing for the way we travel? In a few years could we be driving to a sky-way exit instead of a free way exit? Could getting across the country take only a few hours instead of a few days? The idea of a vehicle we can back out of our drive way, drive to a run way and then take off and fly it where we want is, for me at least, a simultaneously exciting and scary thing.

new-flying-ferrari-designI think about the exciting possibilities of people being able to travel great distances in much shorter spans of time. I think about families who live in different parts of the country and will be able to see each other more often, about business people who will spend less time traveling, about the tourism that could be generated by making a cheap, easy way to travel great distances. All of these things are incredible advances, and surely everyone will benefit from them. What am I afraid of?

But then I think about what could disappear from our lives. What will happen to the airline industry? Where will those jobs go? Stewardesses, pilots, airport security personnel, I’m sure the jobs won’t disappear entirely, but I imagine if this flying car thing becomes a consumer level product there certainly wont be as many of them.

I even think about the cultural affects. The thrill of air travel will leave us. What will happen to all of the classic airline food jokes we all love to hate? All of these changes scare me, because I think that the hardest thing to remember about life is that if you stand still you fall behind. I do not want to fall behind, but I’m afraid that I wont be able to keep up.

What do you think? Am I being paranoid? Are flying cars going to be awesome, or are they going to change things for the worse?

March 30, 2012

Here’s a Thought… Protect & Respect Your Elders

by christopherdreno

senior-citizen-emergency

Think of an older person in your life that you respect or has influenced you as a person.

It could be a grandparent, an elderly neighbor, a mentor from your childhood that has grown old, anybody.

Now, when you conjure up that image, what do you think of that person? If you’re anything like me, you feel a sense of gratitude. You know that you owe them for everything that they’ve given you, whether it’s something small like a piece of sage-like advice or something huge like financial help in a time of crisis. The simple reality is that humanity has only advanced by building on top of what the previous generation has provided. All of the knowledge, skills and tools we have to succeed we only have because the people who came before us passed that knowledge, skill or tool onto us. It’s why we say, “Respect your elders.” We owe our elders everything.

That’s why, if you’re like me, reading this article will make you pretty angry.

What the article essentially highlights is the fact that as many as one in ten people over the age of 60 suffer from some sort of abuse. This abuse could be anything from neglect, mistreatment, or exploitation of a physical, psychological or sexual nature. That’s as many as 4 million seniors being abused across the country. How could we let this happen?

It’s not just our responsibility to respect our elders, but also to protect our elders. They certainly deserve better than to be physically abused or taken advantage of. It makes me sick that this stuff is going on and so little is being done about it.

Back in 2010 we did pass the Elder Justice Act, but with statistics like that it seems that 2 years later the policy has done little to change a situation that is only going to get worse if unchecked.

Census projection data shows us that by 2020 there will be an estimated 74 million people living in the US over 60 years old. That’s nearly twice as many as in 2010. With the baby boomers reaching retirement age there is going to be a lot of pressure on the younger generations to step up and take care of the growing older generation. With so many more elderly to take care of it is going to be more likely that their care is entrusted to someone who is going to abuse them. We need to take steps to ensure that that does not happen.

I honestly believe that the best way to make sure that our elders stay protected is to give them the power to get help quickly and efficiently. The best way to do this is to arm our seniors with Medical Alerts. There is no better way to make sure that someone can get help when they need it then to put an device in their hands that means one button gets them the help they need.

Just look at this news story of a woman who’s Medical Alert button saved her from an attack by her daughter. Seeing is believing.

March 27, 2012

Medical Alert Direct Response

by Community Admin

medical_alert_logo

Medical Alert Direct Response Via TV

Although it’s one of the veteran companies in its category, Medical Alert had never used direct-response television advertising before choosing Kre8 Media Inc. as its new agency. Medical Alert’s new TV campaign from Kre8 Media debuted last August and new leads and orders have spiked.

Medical Alert’s in-home personal alarm system lets people who are experiencing a medical emergency summon help by pushing a button on a wristband or pendant.

The campaign from Kre8 Media is aimed both at senior citizens who live by themselves and the people who care for them. This represents a combined audience in excess of 10 million people. Previously, Medical Alert, a unit of Connect America, had relied on print and online advertising.

Kre8 is using two of its trademark tactics to increase Medical Alert’s market share: telephone numbers that are unique to the networks on which the commercials run and the single Internet URL use www.MedicalAlert.com. Much of Kre8’s growth and success since its founding is the result of its ability to track Internet responses to the commercials that generated the responses with the aid of sophisticated metrics and modeling.

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“Medical Alert is a natural for direct-response TV advertising,” said T. Lee Cutler, founder and president of Kre8 Media. “Their dual audience now has two ways of responding to the company’s offer: an 800 number for the seniors and an Internet address for their younger caregivers. Using this new approach, we’ve already seen an increase at this early stage in the TV campaign.” Kre8 Media’s DRTV Buying tactics have proven to be extremely effective.

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