Posts tagged ‘med alert’

March 27, 2012

Medical Alert Direct Response

by Community Admin

medical_alert_logo

Medical Alert Direct Response Via TV

Although it’s one of the veteran companies in its category, Medical Alert had never used direct-response television advertising before choosing Kre8 Media Inc. as its new agency. Medical Alert’s new TV campaign from Kre8 Media debuted last August and new leads and orders have spiked.

Medical Alert’s in-home personal alarm system lets people who are experiencing a medical emergency summon help by pushing a button on a wristband or pendant.

The campaign from Kre8 Media is aimed both at senior citizens who live by themselves and the people who care for them. This represents a combined audience in excess of 10 million people. Previously, Medical Alert, a unit of Connect America, had relied on print and online advertising.

Kre8 is using two of its trademark tactics to increase Medical Alert’s market share: telephone numbers that are unique to the networks on which the commercials run and the single Internet URL use http://www.MedicalAlert.com. Much of Kre8’s growth and success since its founding is the result of its ability to track Internet responses to the commercials that generated the responses with the aid of sophisticated metrics and modeling.

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“Medical Alert is a natural for direct-response TV advertising,” said T. Lee Cutler, founder and president of Kre8 Media. “Their dual audience now has two ways of responding to the company’s offer: an 800 number for the seniors and an Internet address for their younger caregivers. Using this new approach, we’ve already seen an increase at this early stage in the TV campaign.” Kre8 Media’s DRTV Buying tactics have proven to be extremely effective.

February 28, 2012

Medical Alert for Seniors Home Safety Guide

by Community Admin

Elder Care General Tips for Home Safety

 

Elder-Home-Safety-Medical-Alert-Dr-Marion

 

• Plan and practice an emergency escape route with your elder, in case of fire. This should include a safe meeting place outside the home.

 

• Subscribe your elder to a personal safety response service in case of emergency. They
will receive an emergency call button to wear as a necklace pendant, on their wrist, or
clipped to their belt. If they fall and can’t get up, they can press the call button; that will automatically activate an emergency call for help over their telephone.

 

• Telephones should be in each main room, and
should be low enough so they can be reached
from the floor in case of a fall.

• Program telephones with emergency numbers:
doctor, fire department, police, family contact,
poison control, a neighbor, caregiver, and so
on. Also, post a list of these numbers by each telephone.

• Make sure the ringer volume on the telephone
is loud enough for your elder to hear, even
when watching TV or listening to the radio.

• Make sure any door thresholds are low, and
don’t serve as a tripping hazard. If they are too high, remove them.

• Replace round doorknobs with lever-action
handles.

• Remove interior locks on all doors to prevent
your elder from locking him/herself in.

• If anything in the home is broken (window,
stove, floor tile, door lock, etc.), fix or discard it.

• All appliances, lamps, and cords should be in
good condition.

• If there are any exposed light bulbs, cover them with a shade or globe to reduce glare.

• Use light bulbs of the maximum wattage
allowed by the fixture. If you don’t know the correct wattage, use 60-watt bulbs.

• Have an electrician check the fuse box or
circuit breakers to ensure that the house is wired properly.

• Protect your elder from electrical overload with ground fault circuit interrupters (GFCIs). GFCIs
are especially important in the kitchen and bathroom.

Elder-Home-Safety-Medical-Alert
 

• Be certain that no outlets or switches are unusually warm to the touch. If they are, stop using the outlet immediately, and call an electrician to check the wiring.

• Make sure all outlets and switches have cover plates.

• Make sure that extension cords are not
overloaded.

• Replace any electrical cords showing signs of wear and tear.

• Cords should be placed away from high traffic areas, and out from underneath furniture and
rugs (this is a fire hazard). Never run cords across walkways.

• Do not attach cords to the wall or baseboards
with nails or staples. Use electrical tape instead.

• Make sure smoke detectors are located
throughout the home, and are in perfect working condition.
Check the batteries at least twice a year.

• Install radon and carbon monoxide detectors.

• Remove all poisons from the home.

• Close all rodent holes, and hire an exterminator
if needed.

Windows should open easily from the inside,
with secure locks to prevent entrance from the outside.

• Put eye-level decals or reflector tape on glass
and screen doors.

• Make sure the home thermostat is not set too
high or too low, especially in summer heat and
winter cold.

Ventilate rooms properly, using windows or
fans.

• Replace air filters often. Dirty filters will release
dust and dirt particles into the air, which can adversely affect your elder’s health.

• Do not allow others to smoke in the house.

• Remove all clutter: if something does not serve a purpose, get rid of it.

January 31, 2012

Dr. Marion’s Senior Home Safety Tips « CBS Los Angeles

by Community Admin

Dr. Marion's Senior Home Safety Tips « CBS Los Angeles.

January 31, 2012

Dr. Marion’s Senior Home Safety Tips « CBS Los Angeles

by Community Admin

Dr.Marion-on-CBS-Video-Stillshot

 

Dr. Marion Somers visited the KCAL9 studios Monday to share
some safety tips for seniors at home.

Many elderly are victims of accidents in their own homes, due to hazards that are
easy to overlook, but just as easy to fix. Taking simple, commonsense steps to
correct these problems can prevent injury, and make your elder’s life easier.
 
Before evaluating your elder’s home, make sure that you have their permission and
cooperation. Involve them in the changes you are making by explaining the
reasoning behind them, and being available to answer any questions they may
have.
 
The following free report contain a list of changes that can be made in your elder’s home
to improve their safety and quality of life. While there are many suggestions here,
keep in mind that there may be other necessary improvements that are unique to
your elder.
 
View Free Report

 

med-alert-dr-marion-CBS

 

Sunny Days

 

Watch Video: Medical Alert & Home Safety Tip From CBS

Dr. Marion’s Senior Home Safety Tips « CBS Los Angeles.

 

 

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