Posts tagged ‘medical alert’

May 11, 2012

Well, That’s One Way to Stay Busy…

by christopherdreno

World War II Veteran Hyman StrachmanNinety-two year old World War II Veteran Hyman Strachman has, in the past 9 years, sent over 300,000 bootlegged copies of DVD’s to American Troops in Iraq and Afghanistan.

I don’t care what your feelings are about the legality or illegality surrounding bootlegged/pirated DVD’s, you have to admit that Strachman’s (known by the soldiers as Big Hy) actions are impressive, if morally ambiguous. After the man’s wife died in 2003, Big Hy needs something to do to fill his spare time. He decided to take up buying bootlegged DVD’s from a guy at his local barber shop, copying them hundreds of times, and then shipping the boxes to troops. By the way, he payed for all of the materials himself (an estimated personal expense of $30,000). That is certainly one way to stay busy.

Now, at first it’s not surprising that that no one from MAFIAA has come after Big Hy, considering the story behind his endeavors, but then you start to do the math. Assuming the average DVD sells for about $20, we’re talking about roughly $6 million in revenue, all stolen by one guy. And let’s face it, due Big Hy’s tendency to send out newer, sometimes unreleased titles, $20 is a pretty conservative estimate. Yet, even when considering the sheer volume of this solo operation, when you read the quote from a MPAA representative in the above NY Times article, it’s clear that going after a 92 year old veteran widower is a tricky PR situation nobody wants a part of.

“We are grateful that the entertainment we produce can bring some enjoyment to them [the troops] while they are away from home.” I translate that to mean “Please don’t ask me about this, this is moral grey area we really don’t want to get into.” I mean, just look at that guys walls in the picture above. They’re adorned with American flags and thank you letters from grateful troops who have enjoyed his movies.

Thank-You-LettersAgain, regardless of your feelings about the pandemic affecting the music and film industry, painting Big Hy as anything but a hero is a pretty tough sell. The man sacrificed thousands of dollars and years of his life to giving the soldiers overseas some enjoyment. That’s a pretty admirable thing. Moreover, Hy never once copied a store bought DVD, and after copying them, he destroyed his bootlegged copy. It’s pretty obvious he didn’t have any sort of malicious intent.

I love stories like this. It reminds me that there are gray areas everywhere in life, and that it’s important to remember to look past the surface level when making judgements. If you had seen the headline “Brooklyn Man bootlegs 300,000 DVDs in his apartment,” you might have thought “Well I’m glad he got busted, stuff like that can undermine the economy,” and you would have never even known about Big Hy’s miraculous story. I just hope that when I’m older I can be as selfless as Hy, and that I can do so without being busted by The Man. Keep on doing what you’re doing Big Hy, you have my support.

And Get a Medical Alert, man. 92 and living alone? We want you to keep burning DVD’s for our soldiers for years to come.

May 7, 2012

Will living a Sedentary Lifestyle Reduce Longevity?

by christopherdreno

older-man-carrying-wifeDo you ever feel bad for people who have to stand up all day at work? Waiters and waitresses, retail employees, really any job having to do with manual labor, those people have it rough. They come home from work not just mentally exhausted, but physically exhausted as well. That’s not to mention the sore feet, sore necks, sore backs and the host of other possible problems to deal with after spending 8 hours of your day with nothing to hold your up but your own two feet. Having been one of the many people who have to work jobs where standing is a requirement, I have to admit I am glad to have graduated to an office job with a nice chair for me to sit in while I work.

That is, I was glad, until I read this article.

After tracking over 200 thousand Australian adults for 3 years one study found that spending 11 or more hours a day sitting down increased your chances of death by 40%.  Makes you feel less bad for those people forced to stand up, huh?

Now, I have to point out that this study found no direct link between sitting for most of the day and death, just that death and inactivity are very strongly correlated. This could just as well mean that people who are sick, or close to death are a lot more likely to be sitting than healthy people, which seems to be a reasonable assumption. Sitting down obviously isn’t bad for you, it’s just that getting up and getting some exercise can be extremely good for you, and if you don’t do that, you’re missing out. That strong a correlation between inactivity and death certainly makes me want to go out for a jog.

I think the most striking thing about this kind of study is what it means for our society as a whole.  More and more of the jobs that require manual labor and activity are disappearing and more and more technology related jobs are being created. The biggest difference between those two types of work is the change from a standing up to a sitting down position. Combine that with the fact that typing on a computer keyboard is the leading cause of carpal tunnel syndrome and I’m almost convinced these desk jobs aren’t such a good idea after all. What’s going to happen when a whole generation of people who never had to work a physically demanding job grows up? Are we going to die younger? Are all of these people typing away at computers all day going to suffer from debilitating pain in their hands? Without jobs that require it, are people going to make the effort to be physically active enough to remain healthy?

It has to make you a little jealous of our baby boomer grandparents, who are likely to live well into their 80’s. Many of them worked jobs that involved hard labor, and many of them are still healthy enough to be living on their own. Especially considering the Medical Alert technology available to them.

March 30, 2012

Why Aren’t the Son’s of the Baby Boomers Leaving the Nest?

by Community Admin

confused-baby-boomers

I read an article in Philly Mag the other day that says that Young Men, ages 18-34, just aren’t behaving like adults in the way that society says they should. The Author, Sandy Hingston, cites numerous statistics that all show how young men are staying home, not getting jobs and definitely not getting married, or at least not doing those things before age 30. The big statistic that she quoted that hit home with me was this:

“Sociologists cite five “markers” or “milestones” that have traditionally defined our notion of adulthood: finishing school, moving away from the parental home, becoming financially independent, getting married, and having a child. In 1960, 65 percent of men had ticked off all five by age 30; by 2000, only a third had.”

Now, I am 24, I’ve lived away from my parent’s house since I was 19, I’ve graduated from college, I have a job, I pay my own bills, I even have a girlfriend who I’ve been dating for 4 years, and I’ve got 6 whole years before I’m 30 to get married and start having kids. With all that, it would be pretty easy for me to dismiss this whole article as the grumbling of an older generation against the younger one. I want to say: “I’m doing just fine, mom and dad, even if I didn’t walk to school uphill both ways in the snow.”

But, even with all that I have to admit that she has a point. Things are changing quite a bit in young men my age, and I’m not entirely convinced that it is for the better.

Before I go any further, I want to point out that this article is extraordinarily biased and does not take many factors into consideration in a lot of it’s points, but I don’t really want to delve too deeply into that rabbit hole. I still recommend reading it; just remember to take some of the points with a grain of salt.

The thing that made me take the article seriously wasn’t all of the statics on how young people are living with their parents longer. There are plenty of explanations for that. More and more people are staying in college longer, getting masters degrees. The economy is really tough right now and families often have to band together to make it through. I’m sure some of us are even living at home for medical reasons, taking care of our parents because we’re afraid to leave them home alone (if you’re one of these people I recommend getting your parents a Medical Alert they make the best medical alarms for seniors). All of those are totally understandable reasons for living with your parents in your 30’s. The thing that got me was that in the interviews the author conducted with people my age there was an all too familiar theme of apathy ringing in their words. It wasn’t just that they had to move home for financial reasons; it was that they didn’t care.HUH_stickman

It’s one thing to have a hard time finding a job after college, or to fall on some hard times and have to move back home, it’s another thing to settle into the comfort of home with seemingly no desire to leave. The scary thing to me was that the apathy I saw in Hingston’s interviews wasn’t very different from the apathy I’ve seen in a lot of young men I have met.

So what do you think? Is the younger generation really just lazy? Or am I just turning into the kind of guy that tells kids to get off his lawn a little early?

March 27, 2012

Medical Alert Direct Response

by Community Admin

medical_alert_logo

Medical Alert Direct Response Via TV

Although it’s one of the veteran companies in its category, Medical Alert had never used direct-response television advertising before choosing Kre8 Media Inc. as its new agency. Medical Alert’s new TV campaign from Kre8 Media debuted last August and new leads and orders have spiked.

Medical Alert’s in-home personal alarm system lets people who are experiencing a medical emergency summon help by pushing a button on a wristband or pendant.

The campaign from Kre8 Media is aimed both at senior citizens who live by themselves and the people who care for them. This represents a combined audience in excess of 10 million people. Previously, Medical Alert, a unit of Connect America, had relied on print and online advertising.

Kre8 is using two of its trademark tactics to increase Medical Alert’s market share: telephone numbers that are unique to the networks on which the commercials run and the single Internet URL use http://www.MedicalAlert.com. Much of Kre8’s growth and success since its founding is the result of its ability to track Internet responses to the commercials that generated the responses with the aid of sophisticated metrics and modeling.

contact-phone-number-text

“Medical Alert is a natural for direct-response TV advertising,” said T. Lee Cutler, founder and president of Kre8 Media. “Their dual audience now has two ways of responding to the company’s offer: an 800 number for the seniors and an Internet address for their younger caregivers. Using this new approach, we’ve already seen an increase at this early stage in the TV campaign.” Kre8 Media’s DRTV Buying tactics have proven to be extremely effective.

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